WHY EVERY EXTRAORDINARY BUSINESS IS DRIVEN BY PURPOSE
This book is designed to help business leaders and entrepreneurs discover and define the purpose of their organization.
Over the last 35 years, author Roy Spence has helped organizations including Southwest Airlines, BMW, the University of Texas, Wal-Mart, and the Clinton Global Initiative achieve greatness by obsessing about one big idea: purpose. Focusing on purpose benefits employee engagement, reduced the threat of competition, creates more customer loyalty, and helps organizations be more innovative.
According to author Roy, “Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible.”
The first part of the book Purpose Principles, helps leaders define purpose and then walks them through discovering and articulating their own purpose.
Subsequent parts cover:
- Building an Organization That Makes a Difference
- Becoming a Leader of Great Purpose
- Bringing Your Purpose to Life in the Marketplace
It’s Not What You Sell, It’s What You Stand For provides relevant information for leaders of every type of business, from corporations and membership organizations to nonprofits and higher education.
As Roy writes, “In a company without a purpose, people have no idea what they’re really there to do. There may be a flurry of activity and an abundance of “busy-ness,” but it all seems frenetic, disorganized, and leading in no particular direction…Contrast this with a company that has great purpose. You can usually feel it when you walk in the door. You can sense it in the confidence and clarity with which employees go about doing their work. You can see it in the remarkable ways they do business.”
Praise for It’s Not What You Sell, It’s What You Stand For
“If there is a secret to success in business, Roy Spence has gotten to the heart of it: that the most winning organizations exude a genuine and truly distinctive sense of purpose—a powerful set of ideas that neutralize the competition, click with customers, inspire employers, and reshape the sense of what’s possible in the marketplace.”
—Polly LaBarre, coauthor Mavericks at Work
“Roy Spence’s book demonstrates the purpose of power in building successful organizations. He shows how to discover your purpose, cultivate it, and use it to make a difference as well as to make profits. If this book doesn’t inspire you to create a purpose-driven organization, nothing will. It sure inspires me.”
—Bill Novelli, CEO AARP
It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose is available at Amazon.com.